Everything You Need to Know About Testing Cosmetic Products
Niche and start-up cosmetic brands often have a small team wearing many hats, meaning there’s not always one person dedicated to product testing. However, safety and marketing claims are essential to product quality and establishing brand trust. Here’s a step-by-step guide on testing cosmetic products, choosing the right laboratory, and understanding testing analysis.
1. Schedule a Consultation
Before signing any paperwork, it’s best to schedule a consultation with a potential testing facility first. It’s a great way to get the conversation started, ask any process questions, get a ballpark for payment, and see if the company would be a good fit. Some questions to ask include:
- What tests are performed for cosmetic products?
- What experience does your company have with my type of products?
- What are the available demographics of your subject pool?
- How can we incorporate these tests in our product packaging and marketing?
2. Finalize Wish-List Claims and Methods
The next step would be to finalize wish-list claims and discuss the necessary substantiation methods. Common cosmetic testing claims include feathering/bleeding, flashback, long-wear/long-lasting, and proof/resistant (waterproof, transfer-proof, crease-proof, smudge-proof, to name a few). Then, the facility can create protocols that will fit those claims and assist with the marketability of your products. Here, you’ll also receive a formal quote for the requested testing services.
3. Finalize Recruitment Criteria and Testing Protocols
Think of this step as the test blueprint, including subject details, testing protocols, and expected timelines. Cosmetic product testing laboratories have their own unique subject pools. Be sure you’re working with one that has a large availability with diverse populations, ranging across all ages, genders, skin types, and other demographics. The facility should deliver an outline of what the tests are, how they’re being conducted, and with what subjects.
4. Review Final Results
The final step is to receive and review the final cosmetics analysis testing results. These should be in a formal document that both you and the facility have access to. If you have any questions, the laboratory can review the results with you, including what they mean and how you can use them for product marketing.
Ready to Take the First Step?
If your niche or start-up cosmetic testing is ready to take the first step, schedule a phone consultation with Essex Testing. We specialize in smaller brands and ensure communication at every step of our process. For more information, contact us online or call (973) 433-3916.